Digital Marketing, Marketing

Digital Marketing – What all businesses need to know

Robert Tarantola / January 23, 2018

Online marketing services offer the best platform to grow your online presence for your business. In order to help people understand what each service can offer, whether you are a start-up or SME’s, we outline what’s involved across the individual marketing channels that make up the majority of the digital marketing mix.

Key features of digital marketing:

  • Increase traffic
  • Increased sales
  • Reputation and brand management
  • Increased ROI

The online marketing landscape is quite fragmented and complex, so you need to have a great understanding on how to navigate to achieve success.

Services offered by internet marketing specialists, consultants and agencies, often include all or a combination of the following depending on their marketing objectives.

Search Engine Optimisation (SEO)

  • Keyword analysis
  • Creating smart SEO campaigns
  • Cutting-edge SEO techniques for top rankings

Google AdWords

  • Campaign setup
  • Management and optimisation of campaigns
  • Maximise AdWords budget
  • Increase traffic and Improve ROI

Social Media Marketing

  • Enhanced social connections
  • Engaging new customers
  • New sales conversions

Web Design

  • Compelling website with enhanced features
  • User friendly websites
  • Mobile friendly websites
  • Clearly structured website architecture

Mobile Website Design

  • Effective mobile marketing
  • Mobile friendly marketing service
  • 24/7 access to website

Reputation Management

  • Managing search results
  • Broadcasting positive changes
  • Brand awareness

Video Marketing

  • Creating potential marketing videos
  • Engaging visitors
  • Driving sales
  • Story telling